With advertising at every corner, public restroom stall, and direction you turn your head, is it really necessary to have ads that take up an eighth to a third of the TV screen as you watch your favorite show or movie? Depending on the size of your television, these ads could be similar to having a small billboard in your living room. Advertising regulators banned subliminal messages several decades ago knowing that it was involuntary manipulation. How is this any different?
TV networks started the process of placing small ads, called “bugs”, for their other shows or network logos discretely in the corner of programs in 2001/2002. However, those same ads have expanded to the point that some of the more flashy ads take up so much of the screen that they interact with the actual show in progress, block subtitles, and interfere with the viewers ability to concentrate on the show or movie that they are actually interested in watching. For a viewer this can be extremely irritating and have a negative result to the network, by the ads causing viewers to more frequently watch competitors’ channels that do not have these distractions.