Monthly Archives: August 2014

What to Consider when Implementing a Casual Dress Code

“Perception is a large part of a company’s image. No matter how hard we try not to judge a book by its cover, it is human nature to have a first impression based on looks; when clientele see an overly casual or less than professional staff appearance their immediate first impression is less than stellar, whether subconscious or not. A business’ first impression is the client’s first bit of data that helps them decide whether or not to do business with a company. If customers see a business’ image as unkempt or too casual they may believe that to be a direct reflection on the service they will receive there and decide to go someplace else, thusly cutting into the company’s sales and bottom line.”

 

 

“A study at the University of Hertfordshire found that wearing jeans and t-shirts as work attire makes it difficult for associates to subconsciously differentiate between having a relaxed weekend mindset and a professional work day mindset. Although this study indicates that how we dress directly affects our ability to remain alert, the results were based on how each of the test subjects felt they were responding, and not physical scientific data. This means that there is the possibility of age, gender, mood, and other internal catalysts affecting the tests results.”

 

To read the full article click here.


Sony Doesn’t Know Why The PS4 Is Doing Well

Wow!

TechCrunch

PlayStation 4

Earlier this month, Sony announced that it has already sold 10 million units of its PlayStation 4 game console since its launch last November, a record-setting figure for the company’s hardware. In an interview with Eurogamer published yesterday, Sony Computer Entertainment Worldwide Studios President Shuhei Yoshida admitted that the company doesn’t really know why its console is doing so well in today’s gaming market.

That sounds like a good problem to have. When sales are high, something is working, so why rock the boat, right?

But as Yoshida points out in the interview, not knowing why people are buying its console now could have serious implications on Sony’s strategy going forward. If it turns out that all of the “core” gamers – those who consistently buy the latest releases in series like Call of Duty and Grand Theft Auto — coincidentally decided to all buy their preferred next-gen console at once, then it’s…

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The Poet, Scientist, Journalist, Boxer Approach To Entrepreneurship

Interesting insights

TechCrunch

Editor’s note: Zachary Hanson and Diogo Duarte are the co-founders of the Fidelity Network, a Miami-based brand loyalty startup. 

One of the great challenges for startups is figuring out where to start. Entrepreneurs believe that unless they build something now, their idea will become outdated or stolen by their competitor. However, that thought process is akin to running a marathon with one month of training. Yes, it can be done, but you run the risk of burning out and failing more quickly. What is needed is a contemporary guideline to help develop unadulterated focus for the new startup founder.

Great startup mentors understand this struggle, and the very best mentors soothe their disciples by telling them what to focus on in the beginning — things such as, iterating the core idea, creating a simple business model, or guidance on building the minimum viable product (MVP).

Based on our own experience…

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Eragon Introspect Question

Wondering whether the story line of, “if the dragon rider dies then the dragon dies” in the book Eragon makes the theory that dragons can live to be hundreds of years old a “Wive’s Tale” or if the theory makes Eragon’s story line mean the dragon’s magic keeps the rider alive for hundreds of years? Any dragon experts out there care to chime in?

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