“When marketing a business it is important to see the business through the customer’s eyes. Think about how the business is perceived and compare it to the image you want the business to have. Also consider how convenient and user friendly your marketing tools are such as do online websites load easily and without an inconvenient number of steps? Do mobile application websites work properly without the viewer having to modify their settings to read it? Does your marketing tool reach the right people? Is your contact information easy to locate? These are some basic issues that will frustrate potential clients and lose a business customers if not performed properly.”
“Consumers automatically assume that all businesses will have an informative and easy to navigate web page. The days of picking up the yellow pages and flipping through to find an auto mechanic or a plumber are no more. Today consumers expect to be able to pick up their laptop or mobile device and search for whatever they need and have all the information easily at their fingertips. That is why it is a vital marketing tool for businesses to have a well laid out and formatted website. Some things to consider when developing or revamping a business website are:”
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