Dos and Donts for Successful Marketing

“When marketing a business it is important to see the business through the customer’s eyes. Think about how the business is perceived and compare it to the image you want the business to have. Also consider how convenient and user friendly your marketing tools are such as do online websites load easily and without an inconvenient number of steps? Do mobile application websites work properly without the viewer having to modify their settings to read it? Does your marketing tool reach the right people? Is your contact information easy to locate? These are some basic issues that will frustrate potential clients and lose a business customers if not performed properly.”  EB_Ch4_Pt1_Marketing_your_E-business

“Consumers automatically assume that all businesses will have an informative and easy to navigate web page. The days of picking up the yellow pages and flipping through to find an auto mechanic or a plumber are no more. Today consumers expect to be able to pick up their laptop or mobile device and search for whatever they need and have all the information easily at their fingertips. That is why it is a vital marketing tool for businesses to have a well laid out and formatted website. Some things to consider when developing or revamping a business website are:”

To read the full article click below.

Do’s and Don’ts for Successful Marketing

 

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About Elizabeth Leer

Single mother of 2 young adults, who is on career number 6. Currently own 2 businesses on completely different ends of the spectrum, an injury/sports massage practice and a writing company that does freelance copy writing/blog articles/web-content/technical writing, movie and restaurant reviews and fictional children's literature. I have a business background in IT Beta testing, Marketing, H/R and Office Management and more than 15 years experience in the food industry. Writing is my passion, and writing about my experiences and all the things life throws at us just adds to the fun. I currently write for DenverBlog.com as well as several other sites in addition to my freelance work. Announcement: On 4/18/2013 my new young adult detective novel was released on Amazon, Kindle, and CreateSpace. http://www.amazon.com/Passing-Ships-Are-Always-Quiet/dp/1463661150/ref=sr_1_4?ie=UTF8&qid=1366420351&sr=8-4&keywords=Elizabeth+Leer View all posts by Elizabeth Leer

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